{"id":15,"date":"2025-11-27T19:03:27","date_gmt":"2025-11-27T18:03:27","guid":{"rendered":"https:\/\/laplandresorts.se\/?page_id=15"},"modified":"2026-03-05T10:36:19","modified_gmt":"2026-03-05T09:36:19","slug":"integrity-policy","status":"publish","type":"page","link":"https:\/\/bjorkliden.com\/en\/integrity-policy\/","title":{"rendered":"Privacy policy"},"content":{"rendered":"
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Integritetspolicy<\/h1>\n <\/div>\n
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1. Introduction and Data Controller
\nThis privacy policy describes how we collect, use, disclose, and store your personal data. Your privacy is important to us, and we want you to feel confident in how we handle your information.<\/p>\n

Data Controller:
\nLapland Resorts AB<\/p>\n

Organization number:
\n556787-5611<\/p>\n

Address:
\nBj\u00f6rklidenv\u00e4gen 70,
\n981 93 Bj\u00f6rkliden, Sweden<\/p>\n

Contact person for privacy matters:
\nAnnika Ahlgren<\/p>\n

Email:
\nMarknad@laplandresorts.se<\/p>\n

Data Protection Officer (DPO):
\nLapland Resorts AB currently does not have a designated Data Protection Officer. If you have any questions regarding our processing of personal data or wish to exercise your rights, please contact us at the email address above.<\/p>\n

Personal Data We Process and Purpose
\nWe process your personal data to provide our services (e.g. accommodation, ski passes, activities), fulfill our contractual obligations, and market our business.<\/p>\n\n\n\n\n\n\n\n\n\n
Category of Personal Data<\/td>\nPurpose of Processing<\/td>\nLegal Basis (GDPR Art. 6)<\/td>\nRetention Period<\/td>\n<\/tr>\n
Booking and Identification Data\u00a0(Name, email, address, phone number, nationality, children\u2019s ages, arrival\/departure)<\/td>\nTo manage and complete your booking (including confirmations, check-in, stay, and check-out).<\/td>\nContract<\/td>\nStored for 12 months after your stay is completed.<\/td>\n<\/tr>\n
Payment Information\u00a0(Card number, payment history, invoices)<\/td>\nTo process and follow up on payments, and to fulfill legal accounting obligations.<\/td>\nContract and Legal Obligation (Bookkeeping Act)<\/td>\nStored for 7 years in accordance with accounting regulations.<\/td>\n<\/tr>\n
Guest Preferences\u00a0(Allergies, disabilities, room type requests)<\/td>\nTo personalize your stay and provide the best possible service.<\/td>\nConsent (for sensitive data such as allergies) and\/or Contract<\/td>\nDeleted after your stay or within 30 days after check-out.<\/td>\n<\/tr>\n
Marketing and Communication Data\u00a0(Email address, purchase history, website browsing behavior)<\/td>\nTo send newsletters, offers, and promote our services.<\/td>\nConsent (for direct marketing) and\/or Legitimate Interest (for existing customers)<\/td>\nStored until you withdraw consent or for up to 3 years after your last interaction.<\/td>\n<\/tr>\n
Technical Data \/ Logs\u00a0(IP address, cookies, device information)<\/td>\nTo improve the website, diagnose errors, and ensure technical functionality.<\/td>\nLegitimate Interest<\/td>\nStored for 90 days (logs) or up to 13 months (cookies).<\/td>\n<\/tr>\n
CCTV Surveillance\u00a0(at the premises)<\/td>\nTo protect guests, staff, and property (crime prevention).<\/td>\nLegitimate Interest<\/td>\nStored for 7\u201330 days unless needed for an ongoing investigation.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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Consent:
\nConsent is given actively, for example by ticking a box on our website or verbally when making a booking. You may withdraw your consent at any time via a link in our communications or by contacting us directly.<\/p>\n

3. Sharing of Personal Data (Recipients)
\nWe only share your personal data with trusted third parties who need access to it to perform their services or when required by law.\u00a0Examples of recipients include:<\/p>\n